Privacy Policy

Information we may collect

The information available to us depends on how you use the Site and which features are active at the time of your visit.

Please do not send sensitive financial credentials, account passwords, government identification numbers, brokerage statements, private keys, or other information that is not necessary for your inquiry.

How information is obtained

We may receive information:

• directly from you when you submit a form or send an email;
• automatically from the browser, server, hosting environment, or active security features;
• through cookies or similar technologies when they are enabled;
• from service providers that support hosting, email delivery, form processing, security, analytics, or other website operations; and
• from publicly available sources when you ask us to investigate an editorial correction or attribution matter.

Why we use information

Personal information may be used to:

• operate, maintain, secure, troubleshoot, and improve the Site;
• respond to questions, corrections, rights requests, partnership inquiries, and editorial feedback;
• protect the Site, readers, and infrastructure against spam, fraud, abuse, malicious traffic, and security incidents;
• understand which investment topics and formats are useful to readers when measurement tools are active;
• maintain records necessary for legal, compliance, accounting, dispute-resolution, or operational purposes;
• enforce our Terms of Use and protect our rights; and
• comply with applicable laws, regulations, legal processes, and valid government requests.

We do not ask readers to create an investment profile, connect brokerage accounts, or provide portfolio credentials in order to read the Site.

Legal bases for processing

Where a legal basis is required, processing may rely on one or more of the following, depending on the context and applicable law:

• Consent, such as when you agree to optional cookies or voluntarily submit information for a defined purpose.
• Legitimate interests, such as securing the Site, preventing abuse, maintaining records, and improving editorial performance, provided those interests are not overridden by your rights.
• Steps requested by you, such as responding to a question or processing a requested communication.
• Legal obligations, including recordkeeping, regulatory, tax, or lawful disclosure duties.
• Legal claims and protection of rights, where information is necessary to establish, exercise, or defend legal rights.

Contact forms and editorial messages

When you contact us through the Site's form or by email, we use the information you provide to review and respond to your message. A submission may be stored in the website, hosting, email, backup, or security systems that support the communication.

Messages involving factual corrections, copyright concerns, privacy requests, or legal matters may be retained longer than ordinary inquiries when necessary to document the request and our response.

Submitting an investment-related question does not create an advisory, brokerage, fiduciary, professional, or client relationship.

Cookies and similar technologies

The Site may use essential cookies for security, session management, consent preferences, and basic website operation. Optional analytics, functionality, embedded-content, or advertising technologies may be introduced only when those services are enabled.

The presence of this section does not mean that every category of cookie is currently active. The exact technologies present depend on the WordPress configuration, plugins, embedded content, and third-party services operating at the time of your visit.

For category descriptions, user controls, third-party cookie information, and conditional advertising language, review our Cookies Policy.

When information may be shared

We may disclose information in limited circumstances:

• Website service providers: hosting, infrastructure, email, form processing, backups, security, technical support, and other providers working on our behalf.
• Optional measurement or monetization providers: only if such services are enabled, and subject to their applicable controls, disclosures, and consent requirements.
• Legal and safety reasons: to comply with law, valid legal process, enforceable requests, protect rights or safety, investigate abuse, or defend legal claims.
• Business changes: in connection with a merger, reorganization, financing, sale, transfer, or acquisition involving the Site, subject to appropriate confidentiality and legal safeguards.
• With your direction or consent: when you ask or authorize us to share information.

We do not sell readers' contact-form messages as a standalone mailing list.

Data retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to inquiries, maintaining security logs, resolving disputes, enforcing agreements, and meeting legal or operational requirements.

Retention periods vary according to the type of information, the sensitivity of the data, the active service configuration, backup cycles, and applicable legal requirements. Information may be deleted, anonymized, or isolated when it is no longer reasonably needed.

International data transfers

Website infrastructure and service providers may process information in countries other than the country where you live. Where required, we seek to use lawful transfer mechanisms and reasonable contractual, technical, or organizational safeguards.

Data-protection rules vary by jurisdiction. By using globally distributed internet services, information may be subject to the laws of the countries where it is processed.

Information security

We use reasonable administrative, technical, and organizational measures appropriate to the nature of the Site and the information involved. These may include access controls, software updates, encrypted connections, backups, spam filtering, logging, and service-provider safeguards.

No website, transmission, storage system, or security measure can be guaranteed to be completely secure. You should use caution when sending personal or confidential information online.

Your privacy rights

Depending on where you live and subject to applicable exceptions, you may have rights to:

• confirm whether personal information about you is being processed;
• request access to or a copy of that information;
• correct incomplete, inaccurate, or outdated information;
• request deletion, anonymization, blocking, restriction, or portability where applicable;
• object to certain processing or withdraw consent without affecting earlier lawful processing;
• receive information about categories of recipients or sharing;
• request review of certain solely automated decisions, if such decisions are used; and
• submit a complaint to a competent privacy or data-protection authority.

To make a request, email us with the subject line “Privacy Request”. We may ask for information reasonably necessary to verify your identity and protect your data. We will not ask for brokerage passwords, banking passwords, or private cryptographic keys.

Rights are not absolute. We may deny or limit a request when permitted by law, such as when information must be retained for legal obligations, security, fraud prevention, freedom of expression, or the defense of legal claims.

Children's privacy

The Site is intended for a general audience interested in financial education and is not directed to children under 13. We do not knowingly seek to collect personal information from children through the Site. Where local law establishes a higher age threshold, that threshold applies.

If you believe a child has submitted personal information without appropriate authorization, contact us so we can review and take reasonable action.

External links and embedded content

Articles may link to exchanges, issuers, regulators, research providers, brokerages, financial publications, charting tools, or other external resources. Third parties control their own privacy practices, cookies, content, and security. Review their policies before providing personal information.

An external link is provided for context or reader convenience and does not mean that Asset Trend Report controls or endorses the third party's privacy practices.

Changes to this Policy

We may update this Privacy Policy to reflect changes in the Site, active services, editorial operations, legal requirements, or security practices. The revised version will be posted on this page with an updated date.

Material changes may also be highlighted through a notice on the Site when appropriate.